A new year means new client wins, new campaigns and a new approach to PR as we continue to hone our new Media-Content-Search model. However, before we dive headfirst into the hustle and bustle of the new year, it’s worth looking back and reminding ourselves of some our best moments of 2014.
Some of the below are coverage highlights, some are broader campaigns. All of them stand out for making a real impact for our clients in the past year.
So without further ado, allow us to present the Aspectus Financial Services PR Top 14 in ‘14!
1. eFront in Institutional Investor
eFront wanted to be known as more than just a technology vendor. Commenting and extrapolating on one of the biggest alternatives stories of the year in one of the best financial publications around did just the trick.
2. GIIN in FTfm
It’s hard to convince a high net worth audience of the merit of social impact investing. We secured a marquee placement in the UK’s top fund management publication to help do just that.
3. GoldenSource: The 12 days of BCBS 239 cartoon series
Does the Basel Committee’s risk data aggregation regulation turn you off? We brought it to life with the help of a 12-part visual blog series that led to a >200% uptick in website traffic and over 10 leads.
4. Dion on the front page of Singapore Business Times
Dion was looking for greater awareness of its brand across top tier Asian media. By commenting on the news that the Singapore Exchange remains on track for T+2, Dion secured front page coverage on the Singapore Business Times.
5. ITG in City A.M.
As owners of one of the market’s biggest and most trusted dark pools, ITG weren’t happy about the unbalanced kicking dark venues were receiving in the press following Michael Lewis’ Flash Boys. This piece in City AM put CEO Rob Boardman front and centre, calling for a more informed perspective.
6. ITRS set up shop in Malaga
On the back of sustained growth, ITRS are opening a new Research & Development centre in Malaga – one of the top European tech hubs – next year. We wrote and issued the announcement, which was then also translated and distributed in Spanish. Double-digit coverage brought a double-digit flood of job applications!
7. Eagle Alpha: Coverage soars in 2014
This year, Eagle Alpha featured in the business, broadcast and financial services media. One highlight was a three-minute slot on Fox Business, which generated 60 leads.
8. Cordium: AIFMD experts
Cordium, a global compliance consultancy, was keen to raise awareness of its expertise in AIFMD, and its Annex IV reporting solution. Aspectus was only too keen to help, and achieved 62 pieces of coverage across key titles in the hedge fund, private equity and alternative funds space.
9. Fidessa’s post-trade campaign
For Fidessa’s post-trade campaign, we secured more than 50 pieces of coverage, set up 27 media interviews and developed six pieces of media content. As a result, the white paper has been downloaded more than 500 times.
10. Nice Actimize in the news
We love to jump on a breaking news story at Aspectus. To pick just a couple, this year saw Nice Actimize in the Wall Street Journal when Luxembourg ended bank secrecy and a wealth of coverage on the year’s FX scandals, including Waters Technology, FS Tech and Euromoney.
11. Dion Global website
When Dion needed support on the design, content and SEO strategy for their new website, we were delighted to deliver. They have a broad product offering, and our keyword research saw us test more than 1000 keywords to find the best possible phrases to target.
12. GoldenSource in FTfm
GoldenSource asked us to get them in front of a buy-side audience. Within a few months we’d developed this article and placed it in FTfm.
13. Milestone Group: Oversight campaign
Oversight has been a key theme for Milestone Group over the last few years, and to keep the campaign fresh this year we supported them with a survey to deliver new data. The campaign has yielded more than 55 pieces of coverage across five countries, and directly supported lead generation.
In June, global fund administrators Maitland Group launched a Luxembourg-based fund platform designed to offer non-EU funds a way into ‘Fortress Europe’. Needing to make a splash in an already crowded field, Aspectus helped Maitland to get the word out. 16 quality pieces in leading alternative investment titles later, the business leads started to pile up.