It has been a fine year for Aspectus PR. Being shortlisted for two Financial Services Forum (FSF) awards – best financial services PR agency and best financial services PR campaign – are great accolades.
Our congratulations obviously go to the winners, and while smiles still shine bright across our London, New York and Singapore offices following our nominations, we can’t help but get even more excited about what 2015 has in store.
We have already been busy producing an increasing amount of visual content, while continuing to integrate PR with SEO. However, combining this with our creativity and laser-focused sector expertise will be key to surpassing the success we have achieved thus far.
Surprisingly, a recent PR newswire study showed that less than five per cent of PR budgets were dedicated to producing visual content in 2014. Undoubtedly this number will increase next year, and we anticipate pictures and visuals becoming just as important as the written word in the not-too-distant future.
Nevertheless, for visual content to lift off, it needs to be part of a fully integrated PR campaign, with search engine optimisation (SEO) also being an integral part of the future media communications landscape.
As such, our plans centre around the Media, Content, Search (MCS) model. And we are convinced MCS will be the secret to going that one step further at next year’s FSF awards and bringing home that top financial services PR agency award. Watch this space…