Written by Laura Iley

ONS 2014 has long been one of the most anticipated events on the energy calendar. Aspectus PR’s energy team was in Stavanger, Norway, for what was the conference’s 40th anniversary, and it certainly did not disappoint.

ONS 2014 saw the highest volume of visitors on record. For three and a half days 1,380 exhibitors showcased the latest developments in oil and gas to more than 90,000 attendees. The week ended with a bang (literally) – a concert headlined by Ylvis and an impressive fireworks display over Stavanger harbour.

The theme for this year’s conference was ‘changes’, which seems fitting at a time when a combination of global factors is driving significant change across the industry. This got me thinking about the recent changes underway at Aspectus and how we are implementing our new way of thinking for our energy clients.

Over the last 12 months our energy team has doubled in size, driven by an expanding client base from across the energy spectrum but in oil and gas in particular. We now have a strong portfolio of upstream clients, strengthened by the agency’s wider expansion into Asia – an essential and exciting hub for the global energy industry.

As with any commercial sector, the communications landscape is continually changing and moving further away from the conventional and into an era where media, content and search are truly integrated and not simply complementary facets of a campaign.

This was a fantastic message to bring to ONS 2014 and seemed to resonate when meeting with new prospects and old friends alike. We look forward to bringing our new thinking to The Energy Event later this month, followed by Offshore Energy in October. Drop us a line if you’d like to meet with us at either of these events.

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