Such a reaction shines a light on the sad fact that some people get instant negative connotations when they hear the word ‘communications’. The words that actually spring to mind are more like ‘spin’ and ‘doctoring’. Meanwhile, the benefits of effective communications are all too quickly forgotten.
In its simplest form, communications is how we learn about ‘stuff that’s happening’. This is especially important with government; our politicians make decisions every day that affect our lives. Effective communications can help us to actively engage with these decisions.
Climate change, energy security and energy supplier regulation are just three key issues that have repeatedly hit the headlines over the last couple of years. And, as energy is a critical component of modern life, it is absolutely vital for energy consumers to be kept informed.
Furthermore, the energy industry as a whole has come under increased political and public scrutiny in recent years for not offering enough clarity and transparency. A robust communications campaign, which combines multiple media channels – e.g. print, online and social media – and is based on engaging content including interviews, blogs and thought-leadership pieces, to name just a few, is the best way to communicate messages and relay vital information to as many people as possible.
So, the question that we need to ask ourselves is this: Do we want a government that makes our energy decisions behind closed doors; or do we want one that is investing in communicating efficiently and effectively with the people that matter?