In his budget speech yesterday, Chancellor George Osborne announced that the carbon price floor would be frozen at 2015/16 levels. This presented a prime opportunity for Aspectus PR’s client Baringa Partners to embed itself firmly within the news agenda for the day.
By working with Baringa to supply insightful comment and doing so quicker than the competition, Aspectus was able to secure coverage and, crucially, voiceshare for Baringa in a variety of key trade publications.
By understanding the news agenda, thinking carefully about possible outcomes ahead of time, and coordinating closely with Baringa, Aspectus was able to rapidly distribute Baringa’s informed response to the media on what has become a controversial policy.
Well-planned and coordinated campaigns are essential in PR, but so too is the ability to respond intelligently and rapidly to news as it breaks. With some great coverage achieved for Baringa, Aspectus has again proved it is more than capable of delivering on both.