Having grown up in Aberdeen’s oil and gas industry, a combination of circumstances led me to London in pursuit of a new opportunity, and the energy practice at Aspectus PR.
For some time I had aspired to move agency-side. I wanted more freedom and variety than the in-house environment could offer, and saw this change as the best way to develop the skills and knowledge I’m most passionate about while remaining connected to the energy sector.
But when the time came, I approached the move with a certain level of trepidation. After all, I had built a comfortable career in oil and gas, the perks of which included global travel and relative job security. Of course, I knew that the world of agency PR would be different. But as I entered into my new working environment, I soon found myself sitting on an unfamiliar side of the fence.
I’m pleased to say that my apprehension was short-lived and, once immersed within Aspectus’ expanding energy practice, I was relieved to find myself on familiar oil and gas territory. While I still have a lot to learn about the workings of a PR agency, I have an opportunity to develop my skills as a communications professional while drawing on my energy sector experience to support Aspectus’ diverse portfolio of clients.
As for making the leap from in-house to agency, I would encourage others to do the same. How better to refine your craft than working alongside genuine industry experts? You get a chance to see the workings of PR from an entirely different perspective, and it certainly makes for a positive and interesting change of pace.
Now a few months in, I still face new challenges on a daily basis. But it’s good to step outside your comfort zone and I, for one, haven’t looked back.