We’ve been deeply involved with the energy sector for many years, helping our clients to promote their services, knowledge and expertise across a wide variety of disciplines and sectors – from planning, generation and transmission, through to supply, consumption, and trading.
But 2013 was truly a fantastic year for Aspectus PR’s energy practice. We more than doubled our client base and expanded the team significantly, bringing in new talent with direct experience of the oil and gas services sector.
Most importantly, we consistently achieved excellent results for our clients. Here’s a quick rundown of our personal favourites of 2013 from each of our five specialist verticals:
Baringa in Bioenergy Insight
Bioenergy: the RO vs CfD regimes
This feature assessed regulatory reforms within the Department of Energy and Climate Change (DECC) concerning 2012’s Renewables Obligation in comparison to last year’s Contracts for Difference. It not only made the front cover of the publication, but demonstrated thought leadership at the highest level.
Consultancy and Analytics
Baringa/Redpoint in the Telegraph
Rejecting gas storage subsidies could cost consumers £1bn
The Telegraph’s Emily Gosden turned to Redpoint’s cost-benefit analysis report when covering Energy Minister, Michael Fallon’s decision to cease gas storage subsidies for the UK. Instances such as these show how the energy team’s instinctive reaction to breaking news delivers coverage with national tier-one media.
Elster in Bloomberg
‘Sexy’ Smart Metering’s Driving Revenue: Elster
Despite being at the forefront of current metering technology, Richard Sinclair’s interview with Bloomberg also re-affirmed Elster’s origins as a meter manufacturer that date back to 1836. By targeting a global publication with Elster’s story of its transatlantic crossover, Aspectus reinforced the presence of the company in two vastly different markets with one piece of coverage.
TPT in Scandinavian Oil and Gas
Making Purity Profits from Y-grade
Peter Cooperman’s article shedding light on the opportunities for the successful trading of y-grade yields supported a key area of TPT’s business in a top-tier publication. By highlighting this lucrative mid-stream area, Aspectus communicated the importance of TPT’s solutions to fundamental decision-makers.
Oil and Gas
Intetech in Oil and Gas Connect
Extending the Life of Ageing Oil & Gas Assets
Wood Group Intetech’s Dr Liane Smith penned a compelling article on how integrity management and corrosion modelling tools provide a systemic approach to ensuring the safe and reliable operation of ageing assets. This chimed perfectly for oil and gas operators looking to squeeze more from mature reservoirs and facilities.