An ageing population and the rising prevalence of chronic disease mean demand for patient services is rising at a time when NHS budgets are being allocated on a flat cash basis and standards of care are under the microscope.
In addition to substantial structural reform brought about by the Health and Social Care Act 2012, the UK government is looking to deliver on its vision of a paperless NHS, with digital health records for all UK residents to be rolled out by 2018. With an estimated £5 billion (or potentially more) of savings required annually, healthcare IT departments need new and innovative ways to drive cost efficiencies while ensuring quality of patient care is maintained.
While these are significant challenges, they also present a huge opportunity for suppliers. If you target the UK healthcare sector, there has never been a better time to invest in PR, get your message out to the market and showcase how your innovations and expertise can make a real difference.
Aspectus PR has a proven track record of raising the profile of our clients in the healthcare sector.
We’ve helped players such as R&D company Sagentia, RES Software, and LOC Consulting translate their offerings and capabilities into compelling media stories and highly effective social media campaigns that have resulted in quality coverage in publications such as Information Daily, International Hospital and Public Finance Magazine. We’ve also managed campaigns for major healthcare events including UBM’s Future Health & Care Expo.
Hitting healthcare issues head on, demonstrating intimate knowledge of the sector and nurturing closer media relationships to engage with your audience more effectively delivers real results. Get in touch if you would like to find out more about how we can support you in this market.