The digital media revolution has resulted in sweeping changes across the media landscape in a relatively short period of time. Nothing could hammer this point home more than the forthcoming closure of Lloyd’s List’s print edition.
Today’s media industry has a lot to thank Lloyd’s List for. The publication is the world’s oldest newspaper and the 300-year evolution of the press owes much to the early development of this title.
Despite being a very difficult decision from an historical standpoint, it seems a comparatively easy decision from a commercial point of view. Irrespective of the global demand for its content, only 25 customers were requesting the edition in print! As Editor Richard Meade succintly pointed out, readers today access it digitally from any coffee shop in the world, rather than exclusively from a Lloyd’s Coffee House as was the case in the 18th century.
What does that mean for other print media? Time will tell, but we can be certain that the media and PR industry will evolve and thrive whatever the changes.