Twitter yesterday confirmed it is planning for an IPO in what has been dubbed ‘the $10bn tweet’:

“We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale.”

While the news hardly comes as a surprise given Twitter’s appointment of Morgan Stanley in May, the valuations being discussed – currently between $10bn and $11.5bn – prove that talk is anything but cheap as far as social media is concerned.

Certainly, there are several cautionary tales to heed for those investors that fancy a flutter, especially given that Twitter’s application to the SEC has been made under rules that allow it to keep its finances secret.

Suffice to say that we remain big fans of Twitter here at Aspectus, as we know it is an invaluable tool for keeping on top of the news, seeing what journalists are talking about, and identifying key influencers in the spaces in which we operate.

Indeed, it could be argued that it is Twitter’s utility that sets it apart from the rest of the social media flock. How far that utility for users will be stretched as it introduces more commercially-led features and advertising remains to be seen, but for now, we will just have to content ourselves with finding out the Twalue of our own twitter accounts.

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