Digital developments like Apple’s FaceTime continue to transform the way we communicate across borders. However, here at Aspectus we recognise how important it is to maintain the more traditional methods too, especially when it comes to building and cementing relationships between our clients and key members of the media.
So, when one of our newest clients, eToro – the world’s largest social investment network – let us know they were in London for a few days, we got the wheels in motion to plan an action-packed media tour. However, old fashioned ‘face time’ requires much more than just contact details and a wifi connection.
Indeed, there is a lot to think about when embarking on a media tour, especially one that delivers real value to clients.