Last weekend saw one of the most important events in the media calendar. No, not the Cannes Lions or PRWeek Awards, but the annual ‘Hacks v Flaks’ competition, where PR professionals and journalists get to dust off their football boots and netball skirts and do battle in the name of charity.

And for the second year running, two members of the Aspectus PR team headed down to the Bank of England Sports Centre to take part (and see whether or not they could relive their glory days of school netball).

For the boys, the day belonged to the Flaks, who won the football 5-2. Meanwhile, on the netball courts, the Flaks ‘A’ team took a beating as the Hacks scored 52 goals to their 11.

But the real excitement was on the B team courts (alright, there may have been a bit of buzz around the A-list actor playing football on the pitch nearby), where the game got off to a flyer with the Flaks winning the first quarter 3-0. However, it could be argued we gave our tricks away a little too early, as the Hacks managed to power through the next three quarters to win the match – although the final score seems to have escaped me…

Once the games were over, we were able to quench our thirst with a Pimms and lemonade and enjoy some friendly banter with our industry colleagues. A common theme was the umpire’s surprise about “how a group of intelligent women could fail to understand the basic rules of netball”.

Aching muscles aside, the day proved a great success, raising £10,000 for Drayton Park School Art and Community Centre in Islington. And we are now looking forward to the Rounders and Cricket taking place this summer.

Want to know more?

Get in touch

We’d love to hear about your business challenges and talk about how we can help solve them.