Wednesday 21st March was a big day for George Osborne. As well as taking to Twitter for the first time to write those ever-important 140 characters, he also delivered a pretty big announcement in the form of the 2013 Budget.

With the Deputy Speaker at the ready to manage the heckling from the Opposition, Mr Osborne was at pains to show that ‘Britain is open for business’. But what does this year’s budget actually mean for the UK? And crucially, what will it mean to you? Our clients were on hand to answer these questions in the press.

Find Invest Grow (FIG), a VC firm that finds investment for start-ups founded by students and recent graduates, was eager to discuss the impact of tax announcements on small firms and also provide insight on how to drive further investment into companies. With some careful preparation and planned outreach, we fine-tuned messaging to make sure we got FIG’s reaction exactly right.

As a result of this strategic multi-tasking, we got some great coverage in the publications where they were keen to be seen – namely City AM, IBTimes, Growthbusiness and Startups.

And it didn’t stop there. Baringa Partners, well-equipped with a wealth of knowledge to discuss shale gas, were on hand to react to the (relatively) unexpected announcement regarding tax breaks. Not only did their thinking appear in top trades within hours of the Budget announcement, but we were able to secure exposure in the weekend papers too. Coverage in The Telegraph, which was syndicated across a number of sites, shows how this type of reaction can position the company as a go-to source in their area of expertise.

These results underscore the importance of nurturing strong relationships with clients. We’re passionate about staying on top of the latest developments affecting their industries and also take the time to get to know exactly how the journalists in their space operate.

Through this dynamic approach to collaboration between clients and journalists, we develop a reactive message that chimes with the media and results in some cracking coverage. Bring on the Autumn Statement!

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