We only commented recently on the importance of communicating the right messages to avoid a user backlash as far as data privacy is concerned.

However, the news that Google has been fined $7m (£4.6m) for illegally collecting people’s data as part of its street view project serves as yet another reminder of just how critical it is for companies to be completely clear on how they are using people’s data. Those that fail to act transparently risk considerable consequences further down the line.

Reaction to this latest breach included the aptly headlined article in the New York Times – ‘Google Hastens to Show Its Concern for Privacy’ – in which Ryan Calo, a law professor at the University of Washington, argued that the search giant was just as concerned about public perception as it was about paying ‘a few fines’. Calo, who studies privacy issues specifically, also emphasised the importance of putting across the right messages to users about information that concerns their privacy.

Here at Aspectus, we are well aware of the need for clear communication in areas such as this, having recently completed a Big Data project for Flying Binary. If you’d like to find out more about our work in the Big Data space and discuss how we could support your communications campaigns, please do get in touch!

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