The BBC seems to have happened upon a nifty scheme to keep costs down: pay female presenters about one fortieth of their male colleagues on shows with lower viewing figures.

What a clever wheeze. Of course it did rather undermine Director General, Mark Thompson’s very deliberate apology regarding the underrepresentation of ‘older women’ on the network that came just a few days before.

Yes, it seems we are truly in an era where there is a peculiar demand for public apologies for all manner of misdemeanours. However, for crisis comms to be effective, it must be in line with the actions that you take. If not, you lose credibility, undermining your ability to communicate effectively in the future. (Read our Chairman’s recent article on communicating in a crisis.)

Valentine’s Day or not, the battle looks set to rumble on…

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