It’s a pretty exciting time to be in energy PR.

Climate change secretary Chris Huhne has committed the UK to a 50 per cent cut in carbon emissions on 1990 levels by 2027 in the fourth carbon budget. And yesterday at the All Energy show in Aberdeen, Scotland’s newly re-elected First Minister, Alex Salmond, said that the nation should aim to generate 100 per cent of its electricity from green sources by 2020.

Such bold statements reflect the fact the UK will need to make a huge leap forward in decarbonisation and renewables generation, which calls for some pretty radical action on a number of fronts.

Industry experts have broadly welcomed Huhne’s call, but recognise the tough challenges that lie ahead. “The government has set itself – and indeed its successors – a very challenging goal,” said Oliver Rix, director at Aspectus PR client, Redpoint Energy.

Whatever happens, it’s clear the time has come for the UK’s renewables industry to shine. In the words of another Aspectus client, Evoco Energy’s Fraser Marwick: “The oil rush is over, but the wind rush is now on.”

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