Dealing with industry analysts is often a delicate and complicated business. The trick is to be highly selective, choose your target analysts with great care and then manage the relationship in exactly the right way.
Analysts have unique information needs and cannot be treated in the same fashion as other influencers such as journalists, partners or existing customers.
At Aspectus we have years of experience running successful analyst relations programmes, steering clients through the best briefing processes for different houses and individuals.
Unlike many consultancies, we know the pitfalls and the unseen opportunities that are there for the taking.
In the age of high speed connected media, viral communications and instant messaging, a strategic approach to analyst relations run by people who know what they are doing has never been more important.